POSITION OVERVIEW:
WSS is seeking a highly motivated individual to join our Finance team. As the Senior Analyst of Marketing Effectiveness, you will play an essential role in supporting the Marketing, Planning, and Direct-to-Consumer (DTC) functions by forecasting and recapping merchandise promotions and marketing activities, including media and promotional event performances, to inform future strategy. You will use KPIs and data-driven analysis to provide insights and recommendations that will help grow the business and improve spend efficiency. The ideal candidate is eager to learn; can manage, prioritize, and adapt in a fast-paced work environment; has intellectual curiosity and a strong work ethic; and takes pride in his/her work. This role reports to the Manager of Company Planning and sits within the Finance organization.
ESSENTIAL DUTIES & RESPONSIBILITIES (May include but not limited to the following):
- Develop Excel models and processes to ensure data influences decisions at all levels within various marketing efforts
- Collaborate with Marketing team to drive actionable plans, enabling business growth through efficient and profitable spending
- Develop strong cross-functional relationships to become a key thought partner to both Marketing and other cross functional stakeholders across all levels of the organization
- Establish KPIs and performance metrics to measure the effectiveness of marketing initiatives to drive continuous improvement
- Perform analysis of promotional performance to plan and prior year
- Provide analytical guidance using Traffic, Conversion, and Customer KPIs to define success.
- Lead the monthly financial forecast and annual plan for marketing spend
- Ad hoc analysis, as needed
REQUIREMENTS:
- 3+ years of Retail Analyst experience required
- Bachelor's Degree preferred
- Intermediate Excel knowledge and experience; advanced preferred
- Effective verbal and written communication skills
- Proven analytical capabilities with KPIs and other business metrics
- Extreme attention to detail
- Able to work both independently and in teams
- Collaborative and quickly develops productive relationships with key internal stakeholders
- Project management skills with the ability to effectively prioritize and multi-task
- Embraces a culture of continuous improvement
ABOUT WSS:
WSS is the premier footwear retailer in the U.S. doing business in neighborhood-based stores. Consumers trust WSS for the best brands, greatest values and largest selection of athletic, dress, fashion, and casual footwear for the entire family. Our large store format enables us to showcase thousands of styles from top brands like Nike, Jordan, Vans, Converse, Adidas, Puma, Skechers, etc. In addition, WSS carries high quality private brands augmenting the breadth of selection to deliver amazing value to our customers.
Founded in Southern California in 1984 by entrepreneur Eric Alon, all WSS stores feature a unique retail format that displays every style and size. This allows customers to browse on their terms, in a hassle-free environment, engaging the friendly and knowledgeable sales staff when they choose. The success of this business model has allowed WSS to continue its rapid expansion into new markets. WSS currently operates stores throughout California, Nevada, Arizona, and Texas. October 2021 WSS was acquired by Foot Locker, Inc. WSS is now proudly one of Foot Locker’s banners under the WSS name.
WSS is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
